Thursday, January 20, 2011

Bharti Airtel foresees super success on MNP platform

Mobile number portability (MNP)—a move that is expected to further intensify competition in the already crowded mobile services market. With the implementation of MNP, subscribers would get a wider choice and would be able to switch between service providers easily, thus compelling service providers to offer competitive pricing plans and offer higher service quality to attract and retain subscribers.

Calling today a historic day for the industry, number one telecom company (by market cap) Bharti Airtel's CEO Sanjay Kapoor said that the data indicated that bigger operators would get bigger after number portability. "And, we are a product of competition; customers believe in our strategy."

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